The Pandoras Box Story: Project Runway

Technology has been slowly infiltrating the wonderful world of glitz and glamour: Fashion. From spray-on clothing to 3D printing dresses, science and vogue have been making brilliant collaborations. Although what we did for Fashion Week 2011 wasn’t as sci-fi as spray-on wardrobes, we still set a pretty impressive stage for fantastic creations of local designers.

 

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The Pandoras Box Story: Simple but Effective.

It is apparent that the Pandoras Box can do a lot of wonderful projections on huge surfaces. But for some projects, it has the same impact even on a smaller scale. For the launch of the Goodyear Assurance Triple Max tires, the result was just as effective. Watch the video to see what we mean!

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The Pandoras Box Story: Fashion and Entertainment

During the Grammy’s, Carrie Underwood stunned viewers all across the world when her dress underwent a myriad of changes right before their eyes. And no, that was no camera trick… It was actually another inventive use of projection mapping. Among the many surfaces that can be projected on, clothes have as yet been overlooked. However, this is no longer the case as the Pandoras Box works wonders even with simple graphics and still background changes during this performance.

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Pandoras Box Story: 360 Degrees

Last year, Marlboro launched their newest, and coolest, menthol innovation, the Ice Blast! Aside from turning the NBC Tent into a winter wonderland in honor of the occasion, a 360 degree projection mapping was specially produced. It is yet another testament to the versatility of the Pandoras Box that it was able to project all around the dome interior. Guests thoroughly enjoyed the cool of the menthol- and the mapping- amidst the heat of the summer.

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The Pandoras Box Story

If you’ve been a consistent follower of our blog, you’d notice how integral 3D Projection Mapping is to our company. Most of our projects entail at least one form of mapping. After all, it is still one of our most versatile and creative services.

Seeing large-scale and interactive projections never fails to impress our clients, and so, as a series, we would like to impart our first steps using this software and how we strive to maximize its full potential. Here are our first two installments:

The Pandoras Box Story: The Outset

Giant projections on buildings are remarkable to see. But did you ever wonder how they are done?

With the Pandoras Box, projections have progressed to being able to wrap on textured, even faceted, surfaces of any shape and size. And, as with everything, the beginnings of this software utilization were with baby steps. Nonetheless, it proved its premium quality in stability as well as reliability during the Coke 100 Years project.  This was carried out for 3 days straight and was the first usage outdoors on such a huge scale. Yet all runs went smoothly, and audiences enjoyed Coke’s colourful history without a hitch.

 

 

The Pandoras Box Story: Defying Convention

Although the Coke 100 Years projection was quite the feat in itself, there was a desire to go further and maximize the potential of the Pandoras Box. This was accomplished with the Lexus LFA projection mapping. Out of any surface, wrapping projections on a car is the hardest. And to ease into this new ability, it was done on one side of the car. But once again, the Pandoras Box proved that it is the best tool for creativity, as it not only did well mapping on the car, a full background was also clearly and flawlessly projected.

 

 

 

Stay tuned faithful followers for the next installments every Wednesday!

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Ad Summit Philippines 2014 and Kidlat Awards

At the Subic Bay Exhibit and Convention Center, the biggest event in the advertising industry took place; the Ad Summit and Kidlat Awards 2014!

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We at IMMRSV ASIA and sister companies Events.Work and Video Sonic were in charge of the Opening Ceremonies and the Kidlat Awards 2014.

 From May 7 to 10, advertising agencies and their representatives came together to learn from, and listen to, the enlightening speeches of their trade’s prominent and brightest personalities.

After all, this year’s theme is: The Age of Enlightenment.

On the morning of May 7, the Opening Ceremony was held. In keeping with the theme, the stage was made to illustrate the event logo. Aside from its aesthetic value, the stage was built with other surprising uses!

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For the opening performance, dance group Buganda did an interactive dance number along with a projection on the triangle. Their act also featured the LED poi and their RGB costume, for added spice to their performance.

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The intro to the convention committee was a specialty from us, as we did a hologram for each member as they were called.

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The triangle halves can split apart for a full view of a speaker’s presentation after the Opening Ceremonies.

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For the invocation and national anthem, delegates were serenaded by the Olonggapo Youth Choir.

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The Kidlat Awards, held on the evening of May 10th, we brought out our specially made Kidlat (Lightning) and did a 3D mapping that complimented the various award categories. Hosts Ramon Bautista and Jun Sabayton had a great time turning the giant lighting symbol into bronze, silver and to gold.

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We our combined efforts did justice to make this illustrious event the success it should be. We wish to give credit to the following for their much valued participation:

Director Paul Basinillo

Creative Technical Producer Mart Miranda

Hologram, Mapping, and LED Poi supplied by IMMRSV ASIA

Creatives and Event Management by Events.Work

Technicals by Video Sonic

Graphics and videos by Optima Digital Inc.

Unitel

Engine Room

StraightShooters

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Ramcar 95

It’s not every day a company turns 95 years old! And for Ramcar Technology Inc., they have got a lot to be proud of upon hitting this milestone.

Originating here in the Philippines as a battery manufacturer, they quickly expanded their group of companies and branched out all over the world; particularly in places like the United States, Russia, Australia, New Zealand, Malaysia, Singapore, the Middle East, and many more. Best known for their automobile battery, Motolite, the branding of which you’ve probably noticed on WBO Welterweight title-holder, Manny Pacquiao.

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To kick off their 100 year anniversary, and celebrate their on-going good fortune, they held their Service Awards at the Marriot Hotel Manila last April 25’14. Of course, to commemorate such a momentous event in the company’s history, sister company Events.Work working in tandem with Ad Agency Think Ideas, spared no creativity in making that night especially memorable.

Starting out with a poignant parade involving their long term customers and adorable children to represent the next generation, the energy only went higher from there. We brought in our LED Poi dancers as well to flash the company logo during the parade.

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As one of the highlights of the evening, we projected their AVP onto a giant sphere. This added a bit of an exciting and unexpected twist to the common AVP, as at first guests were lead to believe that it was just a lighted ball for accent.

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The night was made even more special with the hosting by the beautiful Solenn Heusaff and witty Ramon Bautista, special guest performances by Mr. Rico Puno, music by the Manila Symphony Orchestra (MSO) and a set by Silk!

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Slide11 Solenn performing her song “Fire” with her Myxx dancers

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Diricted by Rico Mortel, conceptualized by Think Ideas, execution and staging by Events.Work, technicals by Video Sonic, and Sphere projection by IMMRSV ASIA.

We would wish to thank everyone for this special opportunity to utilize our sphere projection in this unique way!

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