It’s not every day a company turns 95 years old! And for Ramcar Technology Inc., they have got a lot to be proud of upon hitting this milestone.
Originating here in the Philippines as a battery manufacturer, they quickly expanded their group of companies and branched out all over the world; particularly in places like the United States, Russia, Australia, New Zealand, Malaysia, Singapore, the Middle East, and many more. Best known for their automobile battery, Motolite, the branding of which you’ve probably noticed on WBO Welterweight title-holder, Manny Pacquiao.
To kick off their 100 year anniversary, and celebrate their on-going good fortune, they held their Service Awards at the Marriot Hotel Manila last April 25’14. Of course, to commemorate such a momentous event in the company’s history, sister company Events.Work working in tandem with Ad Agency Think Ideas, spared no creativity in making that night especially memorable.
Starting out with a poignant parade involving their long term customers and adorable children to represent the next generation, the energy only went higher from there. We brought in our LED Poi dancers as well to flash the company logo during the parade.
As one of the highlights of the evening, we projected their AVP onto a giant sphere. This added a bit of an exciting and unexpected twist to the common AVP, as at first guests were lead to believe that it was just a lighted ball for accent.
Just like this, as the crew was in the process of setting up.
The sphere with the projection
The night was made even more special with the hosting by the beautiful Solenn Heusaff and witty Ramon Bautista, special guest performances by Mr. Rico Puno, music by the Manila Symphony Orchestra (MSO) and a set by Silk!
Solenn performing her song “Fire” with her Myxx dancers
Diricted by Rico Mortel, conceptualized by Think Ideas, execution and staging by Events.Work, technicals by Video Sonic, and Sphere projection by IMMRSV ASIA.
We would wish to thank everyone for this special opportunity to utilize our sphere projection in this unique way!